If you think you don't need a welcome series in your email marketing automation plan, think again. The welcome series isn't a suggestion, it's a must-have.
If you’re operating a website or business, I’m sure you’re using email marketing tactics to communicate with your customers. Are you having success? If not, the problem might be your email subject lin...[Read More]
Learning how to construct well-executed post-purchase emails is one key to producing great long-term results for an e-commerce business.
Post-purchase emails aren't often placed at the forefront of an email marketing automation plan. However, when done properly, they are extremely valuable.
Segmentation exists at the foundation of email marketing automation. It allows e-commerce brands to deliver timely, personalized messages to customers.
Email marketing automation is an incredibly powerful tool a wide range of e-commerce stores can use to drive success. But here's what NOT to do.
Forming an abandoned cart email plan is an essential part of the marketing email automation process. These examples provide some great inspiration.
Believe it or not, the email tactic marketers find the most engaging is the one they also tend to use the least. Behavioral email automation is key.
When savvy e-commerce brands use email marketing automation to deploy a smart welcome email series, it can be a launching pad for success.