email segments

Email Marketing Automation: The Power of Customer Segments

Segmentation exists at the foundation of email marketing automation. It allows e-commerce brands to deliver timely, personalized messages to customers.

Email Marketing Automation: What NOT to Do

Email marketing automation is an incredibly powerful tool a wide range of e-commerce stores can use to drive success. But here's what NOT to do.

Email Marketing 101: How Many Emails Are Too Many?

How much is too much? It’s a question we often have to ask ourselves about a number of things to avoid overindulgence. Because we all know no matter how good something may be, too much of it can...[Read More]

Email Segmentation: The Perfect Strategy for Driving Results During the Holidays

Before your turkey hits the table or the Christmas tree goes up, your e-commerce store needs a plan for success during the holiday season. A major part of that plan is developing a successful strategy...[Read More]