Entrepreneurship

E-Commerce Strategy: It’s Time to Own the Pipeline and the Acquisition

Amazon is quite clearly at the top of the e-commerce world for the foreseeable future. Over the past year, Walmart has emerged as its fiercest competitor for that title. At its core, this is simply a ...[Read More]

Take on the Big Dogs in 2019: Why Food Services Should Encourage You

It’s New Year’s Eve, the festivities have begun, and your party is incredible. The guests are gathered around eating, drinking, and being merry, and music fills the air. It’s a happy scene. But you, t...[Read More]

The Facts Behind Buying Directly Off Social Media

Social channels are where consumers spend an increasingly significant amount of time. The average person spends more than 17 hours per week on social media. That number has continually grown over the ...[Read More]

Analyzing the Effectiveness of Giveaways in E-Commerce

The future of e-commerce is very much about brands building toward that all-important customer lifetime value. That’s how long-term success is going to be achieved in this age of stiff competiti...[Read More]

Business Strategy: How to Avoid the Greed Trap that Can Starve Your Brand

Are you an entrepreneur that believes not necessarily in the pursuit of happiness, but rather that it’s the pursuit that is happiness? Do you love the hunt and challenge of building something ep...[Read More]

Avoid Snake Oil Salesmen: You’re the Key to Your Success

I don’t come by the e-commerce world traditionally. I never had an overt interest in e-commerce, or really even business. I was an English major, and largely avoided the culture of building a bu...[Read More]

How to Know When It Is Time to Sell Your E-Commerce Business

Snow Teeth Whitening founder Josh Elizetxe isn’t your average entrepreneur. The 25-year-old expert in e-commerce marketing hatched and began executing his first business idea at 13. He’s s...[Read More]