From Customer to Influencer: Building Your Social Army
If you’ve been in the game long enough, you’ve heard about the social media influencer. They are the next gold rush, as digital prospectors scramble every which way to gain some bit of marketing share with them. But how do you begin working with… Read MoreRead More
Ed Hardy: What Happened to the Popular 2000s Clothing Brand?
Imagine it’s 2008 and a clothing brand is being promoted by Madonna, Britney Spears, Mariah Carey, Shakira, Kristin Cavallari, and Kim Kardashian. That’s a who’s who of female pop culture stars at the time. With that little bit of information, most people would say the present and future of this brand should… Read MoreRead More