Can You Spot Fake Influencers?

My early teen years were terrible. On top of a changing body and general angst, I had recently made a pretty massive move to a new school. It wasn’t easy, and I struggled with finding the niche ...[Read More]

From Customer to Influencer: Building Your Social Army

If you’ve been in the game long enough, you’ve heard about the social media influencer. They are the next gold rush, as digital prospectors scramble every which way to gain some bit of marketing share...[Read More]

Influencer Marketing: How to Find the Booty in 2019 and Beyond

Why does a pirate wear underwear? To hide his booty! Now that we’ve had a good laugh about underwear, let’s talk seriously about it. The growth of the global men’s underwear market i...[Read More]

Influencer Marketing: What E-Commerce Brands Can Learn From Snapchat’s loss

I imagine Evan Spiegel woke up yesterday morning excited. Coming off of the Nike collaboration Snapchat was finally getting some good buzz in the marketing community since their recent update. But tha...[Read More]