Netflix, Glossier & You: Data Is Everything

Netflix’s Black Mirror: Bandersnatch, a choose-your-own-adventure thriller, has caught its’ viewers by storm and created a massive opportunity for the future of content and commerce. In the film, view...[Read More]

Bird Box: How Netflix Got 45 Million People to Watch a Bad Movie

They’re everywhere, they’re inescapable, and if you look at them, you’ll be either rendered completely mad, or become part of the cult that started it all in the first place. I’...[Read More]

The Best of Christmas-Themed Advertising in 2018

Christmas Eve has arrived, which means any advertising or marketing efforts for the holiday have long been developed and deployed. Now that we have all the submissions in, let’s take a look at o...[Read More]

Influencer Marketing: The Marriage of Patrick Mahomes and Hunt’s Ketchup

Kansas City Chiefs star quarterback Patrick Mahomes and Hunt’s Ketchup have formed an influencer marketing partnership. You can check out Mahomes’ social media introduction to the HuntR...[Read More]

How to Know When It Is Time to Sell Your E-Commerce Business

Snow Teeth Whitening founder Josh Elizetxe isn’t your average entrepreneur. The 25-year-old expert in e-commerce marketing hatched and began executing his first business idea at 13. He’s s...[Read More]

Social Media Marketing: 5 Things to Keep in Mind

Executed the right way, social media marketing is an exceptional way for e-commerce businesses to increase visibility and drive sales. That’s why it comes as no surprise that, according to Hubsp...[Read More]

Nostalgia Marketing: What Your Brand Can Learn from The Lion King 2019

It’s all over the internet and has met a mixed reception. The trailer for Jon Favreau’s 2019 remake of The Lion King is here. While not all reactions to the trailer were negative, a common...[Read More]

These 2 Content Marketing Masters Will ASTONISH You

I would apologize for the clickbait, but if it worked, I’ve proven my point. I used to think I was above Buzzfeed. This was probably due to a lack of exposure, or the fact that I only ever saw s...[Read More]

Micro-Influencers: The Best Practices for Deploying them Successfully

When a lot of us think about influencers, our mind immediately turns to athletes and celebrities that help market major brands. These macro-influencers are just one piece of what influencer marketing ...[Read More]

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