It’s Thanksgiving, which means it’s the time of year when every older relative will ask you the question: “What are you going to do with your life?” Young or old, it doesn’t seem to matter, because apparently, you can never quite get your life “figured out” enough. I used to fret this question, as I never really had an answer, but I’m excited to say that I’ve found that answer, for the time being, and the answer lies in the world of e-commerce.
I didn’t enter e-commerce following a traditional route. I didn’t go to business school, I didn’t grow up idolizing titans of industry, and I didn’t follow markets or trends all that closely. I was a quiz bowl nerd who became a comedy nerd and got an English degree in college. I was destined for academia according to everyone I knew. But then I realized that everyone I knew didn’t know what was best for me.
In my senior year of college, I decided to interview for a job at a local startup. Call it providence, fate, or a major coincidence, but I felt like the job was a good fit for me, and I wanted to try it out. I knew enough to know that marketing yourself would be incredibly important in the coming years, and figured maybe I could learn at least something about that. What I found would be life-changing. I loved e-commerce.
I’m not writing this as someone who’s made multiple millions of dollars with e-commerce, or even multiple thousands. I am writing this to say that if you’re finding yourself wanting an answer to that question “What are you going to do with your life?” and you’re considering e-commerce, I strongly encourage you to take the plunge. It’s not too late, and your path doesn’t have to be a traditional one. Most of the people I work with didn’t begin as e-commerce or even business oriented people. In my brief time in this field, I’ve worked with people from the music industry, the medical field, the field of journalism, and even the field of professional athletics. All of them are happier in e-commerce than they had been before.
The world is more connected than ever, and the information is more readily available than at any point in human history. You can learn how to do it, and build a network of people to help you do it quickly and easily. A plethora of free tools are available to help you get started, something that wasn’t true when starting a business years ago. The overhead cost has been minimized, and the potential for success has been maximized. The only missing ingredient is you.
So this Thanksgiving, when your great uncle asks what you’re going to do with your life, think about the fact that now is the best time in history to jump into the world of e-commerce. There are unlimited resources, and unlimited opportunities, you just have to have the initiative to take them.
This Thanksgiving, I’m thankful for e-commerce, because it’s given me something to look forward to for the foreseeable future. If you’ve been hesitant to take the plunge, consider the fact that e-commerce could be a source of pride next Thanksgiving, and for many Thanksgivings to come.