Believe it or not, Siri was first introduced to the world by Apple in 2011. I know, at this point it’s difficult to even imagine what life was like before Siri. It seems like it’s been with us for far longer considering the advancements and new additions that have been made in voice search since.
Microsoft followed with Cortana and Amazon with Alexa three years after Siri came about. Google wasn’t far behind, launching Google Assistant in 2016. At this point, it’s safe to assume nearly all e-commerce consumers own at least one device with the ability to voice search. And not only do they have it, but they’re also using it. A report from comScore states by 2020 more than half of all searches will be voice-enabled.
How is this significant to your e-commerce store? First and foremost, it adds another layer to your search engine optimization strategy. To be more specific, here are three things worth considering as you aim to tweak your SEO strategy to account for the future of voice search.
One very distinct difference between a typed search and a voice search is the tendency to pose the latter as a question. For example, you may start every morning by stating, “Siri, what’s the weather today?” whereas a typed search is far more likely to be something along the lines of “weather” or “weather today”. If you’re creating your content around being the answer to questions your target audience may be asking, you have an improved chance to be in great standing with voice search. The best trigger words to use in your voice search optimization plan are how, why, and best, according to seoClarity.
Google has stated around 70 percent of inquiries into Google Assistant are worded in natural language. That makes sense because, as is the case with answering questions, we don’t typically talk the same way we type. Creating optimization for such requests is very obviously going to be quite different than focusing strictly on the keywords that are essential to a typed search. So, when optimizing for voice search, think of how you or I would speak in a real-life conversation rather than how we’d type into a search engine.
If your e-commerce business also has a brick-and-mortar presence, make sure your voice search optimization is catering to your local crowd. This can be done by plugging in your location to go along with the approach of answering questions and thinking conversationally. For instance, let’s say you’re a brewery in Fayetteville, Arkansas, and someone in Fayetteville voice searches for: “what’s the best brewery near me?” You’ll have a great chance at being a top option if you’ve used keywords and/or snippets that include location information.