E-Commerce Battle: Walmart & Amazon Taking it to the Runway


The e-commerce battle between Walmart and Amazon has spilled over into Fashion Week as both brands competitively debuted new fashion lines in the shadow of the high profile event in Manhattan.

This move towards a focus on private label brands is fascinating. It’s a path to build brand loyalty to a large corporation and to segment your customers heavily so that you can better serve them. It’s what smaller more nimble e-commerce brands practice on the daily. It’s exciting to see the two biggest e-commerce players executing what we preach to all the brands we work with.

Walmart is also planning on opening specialized sites for several of its private label brands, in a move that allows them to segment and target even further.

It’s evident that this increased level of competition is benefitting both companies, as Walmart SVP Deanah Baker is quoted in the article that, “We have more fashion than we’ve ever had before…”

I’m very excited to see what both big players have up their sleeves and how this will impact the realm of apparel e-commerce as a whole.

Written by
Blake is the Head of Product at Engine. Blake has worked for and with some of the largest ecommerce companies in Arkansas, growing teams and building digital products that have been used by millions. With a background in Computer Science and a passion for product and user experience, Blake leads the charge in building the next-generation ecommerce platform that is Engine.