Walmart redesigns home decor category page, adds link to meatballs in footer

How do you reinvent yourself when you are the biggest retailer on the face of the planet? Well, you start somewhere small and test the waters.  Or you simply copy Swedish furniture juggernaut IKEA.

That’s exactly what Walmart did this week when they redesigned their on-site Home Decor shopping experience. Taking some major hints from IKEA, Walmart rolled out this strikingly Nordic look earlier this week:

While the Bentonville retailer clearly drew inspiration from IKEA on this redesign, they stopped short of ripping them off entirely.  On a quick visit to Walmart, I was surprised not to see a cafeteria selling incredible Swedish meatballs.

This is a striking, positive change. At this point, it’s clear they’re pursuing a much more lifestyle image oriented experience.

Think we will see this rolled out across other categories? Of course, we will, Walmart has hinted that this is the first glimpse at their full redesign coming later this year.  I hope there’s a little more originality in the remainder of the redesign.

Written by
Blake is the Head of Product at Engine. Blake has worked for and with some of the largest ecommerce companies in Arkansas, growing teams and building digital products that have been used by millions. With a background in Computer Science and a passion for product and user experience, Blake leads the charge in building the next-generation ecommerce platform that is Engine.