Mobile commerce (or, as the cool kids are saying now, m-commerce) is evolving at a rapid rate. The mobile movement is predicted to account for 40 percent of all e-commerce sales this year according to eMarketer Retail. At some point between now and 2022, mobile purchases are expected to be the majority.
As a result, every e-commerce brand is either optimizing for the mobile experience or should start doing so immediately. But with things changing so quickly, there’s naturally going to be some concerns around what exactly to plan for in the future.
So, what is next with mobile commerce? We recently spoke with Dan Healy, the COO at Prolific Interactive and an expert in mobile shopping optimization, and asked him just that. Here’s what he had to say:
I think what we’re seeing now and I think where things will continue to evolve is taking the mobile product and bringing it to life in the store. Nike just opened up there phenomenal new store in New York City and it’s completely connected. It’s the top of the digital benchmark at this point and other companies will start to do that.
As it relates to trends, I think we’ll see spaces in shopping malls start to transform. I think they’ll start to harness the power of digital to make those more engaging, and I think they’ll start to have a return. A lot of that will come from the learnings that companies get out of the way people engage with their mobile products. It comes down to the ability to realize where people are from, what people shop for, what they’re looking to do, and simplifying and making that experience much better.
To sum it up, where I think things are headed in 2019 and into 2020, I think is effectively connecting online and offline. It’s bringing the power of the mobile product into the store to make all of the things that make shopping not fun much more pleasant.